Whimsy on Fifth


A one stop shop for all fashion, home décor, jewelry, gourmet treats, custom gift baskets, upscale resale and retail – or just quirky trinkets! – Whimsy on Fifth is your place. Located at 3402 Fifth Avenue in Oakland, Whimsy on Fifth is an eclectic, fun and whimsical place to shop for some much needed retail therapy. Owner, Jennifer Travers Skidmore, opened its doors on January 23, 2017, and welcomes everyone to drop by her new boutique. “We’re a one-stop-shop for all gift shopping, balloons, wrapping and celebratory items… If you give us a notice ahead of time, we’re even happy to get things ready for events!” said Jennifer. Whimsy on Fifth even plans on offering flowers and monogramming services in the near future.

Jennifer’s husband previously worked at Carlow University and her children attend Carlow’s campus elementary school, so she would pass by the 3402 Fifth Avenue storefront very often prior to making it her business. “The space called me from a distance, so I asked the Sciullis next door at Sciulli’s Pizza about it and they were happy to give me a tour!” said Jennifer. “Oakland is a really neat community with all types of people and professions, and Whimsy aims to capture the large walking demographic that Oakland has,” she continued.
Whimsy on Fifth hopes to have an official grand opening sometime in the spring. Jennifer also currently attends Harvard University studying for her Masters in Museum Studies.

When asked what her favorite part of the Oakland commercial district was, Jennifer responded with “3402 Fifth Avenue!”

Whimsy on Fifth is open:
10am – 6pm
Hours subject to change; follow Whimsy on Facebook.

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